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VP/D Campaign Execution

Company: OneMain Financial
Location: Huntington
Posted on: June 8, 2021

Job Description:

About Us
OneMain Financial is the countrys largest lending-exclusive financial company, proudly serving millions of customers with safe, affordable and transparent installment loans. Our customers turn to us every dayonline and at 1,500 branches in 44 statesto help them take control and improve their financial lives with solutions for debt consolidation, medical expenses, household bills, home improvements and auto purchases. Our talented and dedicated team members constantly look for responsible ways to serve our customers when, where and how they want. Its all about doing the right thinga mission that hasnt changed for more than 100 years.

The Role
We are currently seeking a VP/D Campaign Execution to lead our Campaign Execution team. This role offers the exciting opportunity to learn and drive significant business results through optimizing performance of our direct marketing channels. These strategies include, but are not limited to, finding efficiencies within current processes, building new processes, staffing model and optimization, workforce management and capacity, and determining key performance drivers. Working with various internal and external partners, including deep partnership with senior leaders in marketing and analytics, the role will also have responsibilities of strategy management and refinement across channels, strategy validation and ad-hoc analyses related to performance of the campaigns.


  • Manage a team coordinating tasks and activities associated with campaign development and execution

  • Interface with client teams, address and manage campaign requests, prioritizations, and communicate status

  • Work with the team to understand, customize and optimize the campaign management process to include new campaign requirements, testing, production execution, on-time delivery, and quality control.

  • Work with database and project management teams to plan, coordinate and manage campaign tasks and communicate status

  • Partner with other leaders to define business priorities, align talent and resources and communicate progress to executive management

  • Understand the data environment to appropriately prioritize and set expectations for key reporting, and execution priorities

  • Effectively prioritize competing initiatives across direct reports; translate strategic priorities into individual/team initiatives and manage expectations


  • Bachelors Degree (Graduate a plus) in a quantitative discipline, such as Engineering, Statistics, Economics, Business Management or Computer Science is preferred.

  • 7+ years of experience in campaign execution and data-driven problem solving

  • 3+ years of experience as people manager; preferably managing a team

  • Experience building and prioritizing teams and objectives based on company strategy

  • Experience in Direct and Email Marketing Campaign Management and tools such as Unica or Adobe

  • Strong SAS / SQL and Excel skills; proficiency in other analytical or business intelligence platforms a plus

  • Knowledge of both marketing and technical database systems and campaign management software

  • Familiarity with prospect vendors such as Acxiom

  • Exceptional leader and team player with proven ability to lead through influence and work effectively both independently and collaboratively within fast-paced, diverse cross-functional teams

  • Dynamic and adaptable project manager with a strong ability to establish processes and drive project execution amidst multiple priorities and goals

  • Innovative and capable of developing a highly analytical approach to solving problems

  • Lending or consumer finance industry experience preferred

Because we want our team members to bring us their very best every day, we believe they deserve the right opportunities and benefits. Thats why we packed our comprehensive benefits package for full- and some part-timers with:
Health and wellbeing options for team members and their dependents
Up to 4% matching 401(k)
Tuition reimbursement
Continuing education
Bonus eligibility
Paid time off
Paid volunteer time

Keywords: OneMain Financial, Huntington , VP/D Campaign Execution, Other , Huntington, West Virginia

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